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Research Design and Operations

Research Design and Operations

Problem identification

Researcher sits with client to identify the issue at hand and accordingly plan primary & secondary objective of running research project.

Research methodology

Basis of objectives of the study, research team proposes qualitative research for in-depth discussion with select audience and then quantitative analysis with statistically compatible sample size.

Questionnaire and Discussion guide creation

With the help of client team our researcher designs structured questionnaire for quantitative data collection along with the preparation of discussion guide for quantitative interviews.

Translations

Sample Junction works with dedicated partner organization specialized in translation services for more than 30 countries across the globe.

Qualitative Research

  • In-Depth Interviews
  • Focus Groups
  • Ethnography
  • Mystery Shopping
  • User- Interface Testing
  • Consumer Diaries

Quantitative Research

  • Communication/Message Effectiveness​
  • Brand/Market Positioning
  • Pre/Post Ad Testing​
  • Concept Test
  • Customer/Employee Satisfaction Survey
  • Segmentation Study​

Research Methodology

  • CAWI (Computer Aided Web Interview or Online Interview)
  • CAPI ( Computer Aided Personal Interview or Offline/Online F2F Interview)
  • PAPI (Pen & Paper Interview or F2F Interview)​
  • CATI (Computer Aided Telephonic Interview)

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